Investment Counsel, LLC
Investment Philosophy
Stock markets often overpay for success and excessively discount the prices of companies facing challenges.
We aim to capitalize on the market’s disdain for high quality companies encountering temporary difficulties by purchasing their stocks when expectations and prices are low. Our application of this risk-reducing, return-enhancing philosophy to a diversified universe of high quality, well-managed companies is how we add value to your equity portfolios. We approach asset allocation with exactly the same emphasis on the purchase of low expectation assets at the industry, country and asset class levels.